Dr. Lauren Labrecque - color in marketing research Dr. Lauren Labrecque - color in marketing researchDr. Labrecque is an associate professor of Marketing at the University of Rhode Island. She completed her Ph.D. in Marketing at the University of Massachusetts Amherst (2010) and holds a master’s degree in Digital Media Studies from the University of Denver. Prior to joining the faculty at The University of Rhode Island, Dr. Labrecque held the position of Associate Professor of Digital Marketing at Loyola University Chicago and Assistant Professor of Digital Marketing at Northern Illinois University. Before pursuing her doctorate, she held the position of Director of Database Systems and Multimedia Communications at the Isenberg School of Management, UMass Amherst, and provided digital marketing consulting to small businesses, primarily in the area of web design and search engine marketing.

Professor Labrecque is an expert in color research in marketing and is credited for developing the Embodied and Referential Meaning of Color Theory.  She is also a leading researcher exploring how emerging technologies impact marketing and consumer behavior.  Her research interests include digital marketing, social media, consumer information management, sensory marketing, and branding. Her research has been published or is forthcoming in the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Journal of Advertising,  Journal of Retailing, Journal of Business Research, Journal of Interactive Marketing, Marketing Letters, Psychology & Marketing, Journal of Brand Management, Journal of Consumer Affairs, among others.

Dr. Labrecque has presented her research at many academic conferences, including the American Marketing Association; Academy of Marketing Science, Association for Consumer Research, Society for Consumer Psychology, Public Policy and Marketing Conference, and Society for Marketing Advances.