Media Mentions

Peach Fuzz Is Pantone’s Color of the Year—And It’s Everywhere in Nature.” Scientific American, February 8, 2024,

“M&M’s faces backlash over new marketing campaign.” CNN, Cable News Network, January 25, 2023,

“The Sneaky Science Behind the Impulse Shopping Aisle.” CBC Radio, Canadian Broadcasting Corporation, December 18, 2022,

“Holiday Cliffhanger: How Long Will Merry Feeling Last for Shoppers, Retailers?” Providence Business News, Providence Business News, December 9, 2022,

“What Your Favourite Colour Says About You.” BBC Future, British Broadcasting Corporation, June 2, 2022,

“Why Blue is Probably Your Favorite Color.” Popular Mechanics, Hearst Communications, Inc. , June 6 20, 2022,

“Ep. 315: How Color Affects What We Buy and How We Behave with Lauren Labrecque.” Fat Mascara, July 1, 2021,

“Logo Colors: What Suits My Brand The Best.” Medium, July 23, 2020,

“Best Logo Colors.” Brandloom, April 1, 2022,

“Blue Tops List of Most Used Colour in Fortune 500 Logos.” Transform Magazine, January 1, 2019,

“Why Red Is the Best Colorway Ever, as Explained by Science.” Sole Collector, September 23, 2014,

Why the Color Red Revs You Up But Lowers Your IQ.” Fast Company, May 5, 2014,

“Color Psychology: The Logo Color Tricks Used by Top Companies.” Canva,

“Color Psychology: The Logo Color Tricks Used by Top Companies—And How to Design Your Own.” Ximnet, Ximnet Sdn Bhd,

“Logo Color Meanings.” 99designs,

“The Psychology of Color: 6 Logo Color Secrets You Should Know.” Servicescape, September 1, 2018,

“Choosing Brands’ Colors: The Power of Color Psychology.” MMG Memphis,

“Pantone Color of the Year 2017: Greenery.” PrintV3, March 1, 2017,

“How Colour Helps to Market Your Brand.” Flowsa, November 7, 2016,

Greiner, Alexandra. “The Impact of Color on Your Customer.” Alexandra Greiner,

“Color Psychology for Your Office Space for Rent in NJ.” Blauberg, April 1, 2022,

“Color Branding & Marketing: Segmenting the Rainbow.” Rhino Digital, January 29, 2018,

“Seeing is Believing: The Psychology of Color.” World Press Printing, November 17, 2021,

“The Power of Red: Understanding Color Psychology.” Shutterstock, July 19, 2017,

“Branding Color Strategies.” SpellBrand,

“Psychological Principles for Social Media Marketing.” Quintly Blog,

“Changing Audience Expectations: Celebrity Social Media and Parasocial Relationships.” Optimistic Learner,

“What Colors a Logo Might Have.” Corpority,

“New study explains why you should look at your food before casting judgment.” Science Daily, April 14, 2021,

“THE CONSEQUENCES OF COLOR,” October 11, 2017,

“Tzitzit And Color Psychology.” June 28, 2019,

“The meaning of the 11 primary logo colors for your brand.” June 2, 2021,

“How to Choose the Right Colors for Your Logo.” Design Your Way,